Jan. 19, 2018, Ormond Beach, Fla. – Each year Security First Insurance Company advises Floridians to be proactive in the lead up to hurricane season. This year the company has aligned with the non-profit consumer advocacy group, The FAIR Foundation, in a statewide effort to set the stage for a safer New Year.

Melissa Burt DeVriese, Chief Administrative Officer & General Counsel stated, “The past two hurricane seasons have been a dramatic reminder that we must approach the start of each new year with a practical and proactive plan in place to keep our families, and our family of customers safe. To help us all be better prepared we’re about to launch a 30-minute television special, Get Ready, FLORIDA! with the FAIR Foundation.”

Jay Neal, President and Chief Executive Officer of the FAIR Foundation added, “Security First is known in the industry for its commitment to our state, and to its family of customers. It has a track record of transparency, and of its actions speaking louder than its words. To that end we’re delighted to have Melissa included in our special bringing clarity to the complicated, and potentially misleading topic of

Assignment of Benefits. Also, company founder, Locke Burt addresses the often-misunderstood topic of deductibles, and how they only work for you if you submit a claim.”

The initiative kicked off with a press conference hosted by Craig Fugate, former head of FEMA, where statewide survey results were released. The FAIR Foundation canvassed the state gathering data to gauge Floridians’ overall level of preparedness for hurricane season. The results show that there are simple actions each of us can take to be better prepared each year. The TV special will address these tactics. The show will air in each of the following markets: Orlando; Miami/Ft. Lauderdale; West Palm Beach; Jacksonville; Tallahassee; Pensacola/ Panama City; Gainesville; and Tampa/St. Petersburg. For a complete list of dates, times for each market visit http://hurricanesafety.org/where-to-watch/.

About Security First Insurance

Headquartered in Ormond Beach, Fla., Security First Insurance is built on nearly 100 years of history and experience in the insurance industry. The company has an acute understanding of Floridians’ vulnerability to natural catastrophe. Company founder, Locke Burt, was serving in the Florida Senate in 1992 when Hurricane Andrew made landfall. It was one of the worst natural disasters in U.S. history, leaving behind more than $26 billion in insured losses and a crippled insurance industry. Locke wanted better for the state and its residents and created Security First Insurance. The company now serves policyholders living across the state, storm after storm, year after year®.

Security First Insurance has been assigned a Financial Stability Rating® (FSR) of A, Exceptional, from Demotech, Inc. and is strongly committed to improving Florida’s homeowners insurance market and initiatives that support and protect residents and communities of the Sunshine State. Follow the company on Twitter (@SecurityFirstFL) or Facebook (facebook.com/InsuringFloridaHomes).

About The FAIR Foundation

The FAIR Foundation was conceived to create safer, stronger, and more resilient communities by educating consumers on the risks of water, wind, and other natural disasters, promoting wind and flood mitigation, and reducing uninsured risk. The Foundation works tirelessly with its team of corporate and individual sponsors to empower property owners to prevent avoidable losses before, during, and after catastrophic events.

Headquartered in Fort Lauderdale, Fla., the FAIR Foundation is 501(c)3 non-profit organization. The foundation’s work enables and promotes practical solutions and protections by bringing consumers together with the best and brightest in industry and academia. Follow the FAIR Foundation online at FAIRFound.org, on Facebook (facebook.com/FAIRwatch), Twitter (@FAIRwatch), or LinkedIn.